As a member of the creative community (or at least I'd like to think so), we're always looking for ways to hone down on our skills and new projects to work on that provide an outlet to do just that. This past week I've had the privilege to work with one of my dear friends on branding her new jewelry collection.
Let's just say that this young individual has some mad skills when it comes to beading, weaving, and designing. Her creations are a fusion of Egypt's traditionalism and America's progressively edgy approaches to fashion. In other words, as I've described it in one of her ads, its "where boho meets chic". If you'd like to have a chance to purchase or maybe just have a glance, you can find her page here: S Collection
She's only ventured as far as utilizing requests and business transactions through Facebook, though an Etsy page is in the making. All items do ship nationwide (Dallas based) and special requests are also available with certain items. Now for the ads you ask? Check out the three promotional pieces I created through Photoshop for her collection below.
As a designer, one of the things that really makes the ads is the picture that you're working with. All of these were taken by the talented Ali Mahmoud and really made working on these ads that much easier. It was a bit of touch and go at first, when the collection was first shot inside and the final photos came out sub par (i.e. yellow/un-natural light is something I absolutely hate and is a nightmare to edit). But when advised to go outside and take advantage of the natural light, thats when all the magic really happened. Some spectacular shots were taken and when I was sent the final edits to work on, it was like opening a nicely wrapped gift on your birthday. I could not wait to play around with them and add my flair of creativity.
All in all, its important to work with images that can inspire you and really motivate you to want to do your best work. I had a lot of fun working on these designs and hope you took a moment to check out her beautiful collection.
